Working with Cox Interiors, we created a document for TABCORP advising the direction for the new brand guidelines for Star City. This document breaks down the new vision for Star City, from researching Star City’s client groups and experiences, to selecting new brand colour palettes that were then demonstrated throughout the site, selecting key elements and signage specifications. This document will be used as a benchmark for all upgrades throughout TABCORP’s portfolio, including the new Pirrama Road Extension and the Project Star Hotel.
Brand and concept research. Colour and material palettes. A4 brand vision document and display boards. Signage artwork, specifications and locations.